Easy Daily Promotion Ideas for Your Bakery

Bakeries are great places for people to come to enjoy a treat on their own or to socialize with a group of people.  The challenge for most bakeries is to keep business going all day- breakfast, lunch and dinner.  By making certain promotions, bakeries can achieve greater customer attendance with specific offers aimed at each time of the day. Let’s take a look at what items customers will be excited to come in for.

Breakfast

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Expand your customer base by offering quick to-go options as well as a sophisticated stay in experience. Coffee is an essential for the early mornings so make a promotion for coffee and pastry combo. For the customers that are running a quick schedules, provide a to go disposable cup and a box or bag with their pastry. Also, for the regulars you can make an option for them to use their own mug for coffee. That is a perfect solution for creating loyalty and slightly reducing waste.  Have coffee ready quick at hand with enough staff to make this a quick order.

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The other customers are the ones that want to take their time and enjoy their morning coffee. The ones that stay in, make sure to provide them with a nice mug and warm it before serving coffee in there to keep it hotter longer. Customers appreciate little details in their experience. Add a design at the top with the foam perhaps.  With the pastry, make the presentation clean and elegant. That is a simple and loved breakfast customers will want to have at your bakery.

Brunch

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Brunch is becoming a more and more popular meal among people with disposable income. It is a place to socialize and catch up with friends or family. Aside from your full brunch menu, include a simple special on Sunday. Eggs and mimosa combo is a hit. Whether it is eggs benedict, omelet, or poached eggs, pick a style for your bakery for the lazy sunday brunches.  Again, you have many options to choose from- either pick one type of food item like eggs benedict, crepes, or pancakes to offer with a glass of mimosa or you can make a broad offer like “your choice of eggs with a mimosa”. This can also be a once a month special to create buzz about your bakery.

Lunch

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corner bakery does a lunch box combo for customers

Lunch needs extra promotions for your bakery. Most people would not think of a bakery as a lunch place, but it is your responsibility to inform your customers of your lunch options as well as dessert combos. A great lunch promotion is to offer a sandwich with a cookie. This can be a set price for all types of sandwiches where customers can enjoy a fresh and yummy meal with a dessert. Keep your prices lower on the competitive scale so that customers have an easier time coming to your bakery for the meal. Also, allow your customers to choose which kind of bread they would like on their sandwich- that is your key advantage of quality.

 

Happy Hour

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Throw in a happy hour for the dessert fanatics to take a break from their work day.  Add a Monday through Friday 3 PM to 5 PM special where certain desserts are half off.  Keep the promotional items in a separate display so that you do not confuse the customers.  When customers pay for their dessert, offer a specialty drink on the side. Since they are already paying half price, they might be more inclined to spend more on a drink to spoil themselves.

Dinner

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When it comes to dinner time, bakeries present the perfect opportunity to attract customers in groups. Create different events like “Fancy Friday” where customers will want to dress up and have a classy evening to celebrate the end of the week. Other ideas are to throw a girls night every Wednesday “Wine Wednesday”. Ladies can get a glass of wine with a purchase of a dessert. Make the display, presentation and execution of the meal sophisticated for customers to appreciate their experience.  Just by adding a theme, customers will enjoy talking about it to their friends and know that it is a fun place to get together at. Get creative with your dinner themes.

…How Will You Promote Your Bakery?

Best Bakery POS System

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How to Create a Sweet Business with your Bakery

 
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             Creating a Sweet Business with your …

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Provide the Right Atmosphere in your Bakery

Determine what demographic you are catering to:

 

  • If you are in a location with older generation groups then you want to place emphasis on having several tables with very friendly customer service. Also think about design and sounds. For this group you would perhaps to keep a dimlit place with soft music. Retirees will want to come in and stay for some time to read the newspaper, a book or just enjoy their mornings.

 

  • Now if you are working in a busy area then you want to aim your shop to be more of a stop-and-go kind of place. Customers can stop by to grab a pastry and coffee and leave to continue on with their day. With this atmosphere, you can keep the lighting bright and use light colors in your shop. Music and extra decor is not as important because these customers are coming for the product not the experience.

 

  • Another option is being by a younger, perhaps college, crowd.  Here you would want to create a relaxing and comfortable atmosphere. People can come in to use the venue as a studying place, or friends will come to hang out or you may even find couples on casual dates. This will require a relaxing setting, wifi and you may want to add some couches or booths.

 

Whichever atmosphere you create, just remember to adjust it to the primary customers that you are serving. The atmosphere is mainly determined from the location of your bakery or shop.

 

 

Keeping your Business on Track

 

A bakery requires several key elements that will help run smooth operations;

 

  • inventory control

  • adaptability

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  • employee management

  • sales reports

 

Acquire a POS software to handle all of these responsibilities for your bakery.  Save costs on efficiently using your inventory and knowing when to re-order. Introduce a new item or create a custom order through your point of sale system whenever you need to. Have employees clock in and out to easily track their times and pays. Lastly, analyze your financial reports to improve your business. You can see what items are doing well, at what time are you making the most sales at and what needs change.

 

 

Holiday Cupcake Flavors

Jazz up your cupcake shop with these festive desserts this winter.

Chocolate Eggnog

Eggnog is a classic holiday drink that brings warmness to any cupcake case. Frost it with a nutmeg-infused vanilla cream cheese. This recipe does it with bourbon and coffee… YUM!

Cranberry Spice

Cranberries are a beautiful winter fruit and they contrast the sweetness, beautifully. Try it with a Chai cake!

Sticky Toffee Pudding

If you travel across the pond you’ll find Christmas cakes everywhere except they call them pudding. I’m on board if they taste like this!

Rudolph Red Velvet

You can’t beat the crowd appeal of a moist rich red velvet cupcake. Decorating it with Rudolph the Red Nosed Reindeer  is a great class holiday party platter waiting to happen. These from the brown-eyed baker are sure to please.

White Chocolate Peppermint

A candy cane cake with easy decoration. This easy holiday recipe is sure to make your spirits bright!

Christmas Cookie

If your bakery doesn’t specialize in cupcakes these pretty, white sugar cookie inspired cupcakes are simple enough and the perfect treat to leave out for Santa.

Butterbeer

As a Potterhead the holiday season also means Harry Potter marathons. This cupcake is essentially a brown sugar cupcake with cream soda and butter flavors filled with a butterscotch ganache. This is sure to satisfy any bookworm, witch or wizard.


Champagne (New Years)

These pretty little cupcakes are both delicious and toast worthy. Release them as your New Year’s 2014 signature flavor. Use a simple decoration atop the elegant italian buttercream.

Coconut Macaroon

My mom makes a version of these indulgent buttery cakes every Christmas morning. For my family it wouldn’t be Christmas without coconut.

Mini Pies

These little beauties are sure to brighten up any buffet table this holiday season. So pretty and a great opportunity to diversify your bakery.

Why You Should Get in On The Cronut Trend

What is a Cronut?

There seems to be a serious buzz around the newest baked good trend, the Cronut. Just in time for cold weather. Who doesn’t love croissants and donuts. This croissant doughnut hybrid is a creation out of the boutique NYC bakery, Dominique Ansel Bakery. After trademarking their hybrid earlier this year we’ve seen the Cronut sprouting up all over the country from retail chains and quick service restaurants.

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Getting in on the trend while it’s in demand and before the market becomes saturated is a good strategy. We’ve seen similar booms in bakery and dessert trends last sustainably with cupcake shops, frozen yogurt, and cake pops.

Check out ourCronut recipe with pictures here.

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Best Social Media Platform For Your Cupcake Shop

It’s hard to ignore the buzz about social media for small businesses. Small business owners are constantly told how they should Tweet, Instagram, Vine, YouTube, Foursquare,Yelp, Pin, start bakery blogs and Facebook to increase business for their bakery. The problem with this is that no one really tells you where to start. In order to grow your business with social media while still focusing on your bakery takes some business time management and choosing which social media platforms will work best for your business.

Choosing the Best Social Media Site for Your Bakery

There is no perfect social media site for your bakery that will magically generate more leads as soon as you sign-up (despite what some of them might promise.) This means you’ll have to try and see what works best for you. Don’t be overwhelmed! This social media marketing strategy will make finding your social media site manageable while still giving you enough time to run your business.

1.) Choose 2 to 3 social media sites to begin with. Many small business owners start with Facebook because they already have a personal profile so they are well versed with the site. This is a good move. Some other sites that are good for starting your bakery’s social media presence and easy to use are Yelp, Foursquare, Twitter and Instagram.

2.) Set up your business profiles on each of these sites. Make sure to include as much information about your bakery as possible; including: address, phone number, logo, pictures, mission statement, prices, and how you got started.

3.) Set up 30 minutes to an hour of social media time into your work days. This will make sure you stay focused on your business while still growing your online marketing campaigns.

4.) Post or update your social media profiles about once a day. Go ahead and cross-promote your content through your profiles. Instagram and Facebook let you post to Twitter all at once.

5.) Gage what kind of audience you’re building and how these sites are increasing your bakery’s visibility. You can measure your social media growth through the amount of engagement you get as time grows. Give yourself at least 6 months with a platform. Social media takes some time to show direct results to your bottom line. 6 months is a good amount of time to gage progress and see returns coming back for your social media ROI or return on investment.

6.) If one platform doesn’t work, drop it for a while and try another. Have fun with it and try some new sites or strategies. You never know where there might be a hidden niche for your bakery.

Source: blogtyrant.com

How to Market Your Bakery: Doing Your Marketing Research (Part 2 of 10)

Now in this second post we are going to find out how marketing research will help your business. Conducting marketing research is important because it targets your customers specific needs at your location so you can focus your marketing and not waste capital on things that won’t work.

 

First off, lets separate marketing research into two categories. There’s primary research and secondary research. Primary research is research is research that you conduct yourself while secondary is research you gather from another source that has already been done such as on the internet or from a marketing research company. Since secondary research is widely available online cheaply through related industry blogs, google news, and marketing blogs we are going to focus on doing your own primary research that focuses on your bakery location.

 

Conducting primary research for your marketing campaign:

 

There’s a few things you’ll need to utilize this series. I imagine you have all the following, but I’ll just make a little inventory list for you.

 

1. Your Bakery

2. Customers

3. A Point of Sale System

4. Inventory

 

Okay, great now that you’ve got these items all arranged, we can begin the exciting trek of strategizing marketing campaigns.

 

Some examples of research would be: determine your customer average demographic, your nearby competition, and what nearby businesses you may want to partner with or work with.

 

Research methods for these options:

 

What should you research? This park takes a little bit of detective work; how about some examples:

1. Make a questionnaire: Ask a few questions you think your customers might answer that could help your sales.

 

Offer them an incentive to filling it out, for example $5.00 coupon. Give them the questionnaire after they have placed their order. – Congratulations that’s your first campaign, this method builds some loyalty, your customers now have to come back to get their discount.

 

How to:

So then you have a few questions. How do you make a questionnaire? And who wants to print out all that paper and enter in the results later. Fortunately there’s quite a few sites now that help you make questionnaires, track the information and export it out to useable spreadsheets.

 

You could even import some of your info back into your point of sale, depending on your data and it’s capabilities. One site we have used is www.surveymonkey.com You could do a quick google search for survey’s to look at other survey help websites.

 

2. Add a loyalty program: Keep it simple and keep the method simple for it. By keeping track of your customers you can see their habits. If you don’t have a POS System that can handle loyalty, you can try punch cards, or consider getting a POS System, they are invaluable to your operation.

 

3. Your Credit Card Sales act as a loyalty program. Even though you don’t store all of your credit card numbers, you can group the last four digits and the first four, plus the expiration date and potentially the customers name from the card, to make a report that shows a reasonable view of what returning customers are spending on average, items they are buying, how often they buy and maybe what days of the week they come in. This is where a POS System really comes in handy.

 

Going back to the previous post, over time you may obtain research that may contradict parts of your current Bakery Marketing Plan if you have already taken a crack at laying one out. Don’t fret! Just go back and make proper adjustments. Gathering more research will only help you fine tune your analysis and marketing strategy and may even alter your ultimate goal. But, that’s a good thing because you are working with a clearer picture, which means you are better on track for success!

 

 

 

How to Market Your Bakery: Simplifying the Plans and Strategies (Part 1 of 10)

Where do I start in Marketing my Bakery?

In order to increase the success of your shop, some attention needs to be paid to your marketing strategy.This can sometimes be overwhelming and confusing but I’m going to try and break it down and demystify the process for you. A marketing strategy is a process or plan that your business can use to concentrate it’s money and divide it among opportunities to increase sales/ achieve an advantage in the marketplace. What this means is that by taking some time to determine and plan what ways you will be attracting customers to your new cafe, you will see increased returns to your profit margin. Here are a few things to consider when figuring out your marketing strategy:

1. Mission Statement: A mission statement defines the goals and values of your business. This clearly illustrates your ultimate goal, for your customers yes, but mostly for you. Referring back to your mission statement frequently insures a clear and concise direction for your business to constantly be working towards and improving upon itself. In writing terms, a mission statement is like your thesis: make sure it’s clear and all of the following business decisions and practices are reflective of the mission statement. Some examples of strong mission statements are:

  • “We want our customers to enjoy the best beignets around, and most fresh cup of organic coffee possible. We make it our job for our customers to leave our bakery feeling like they had an experience, not just a standard transaction.“ -Cafe Tourane http://www.cafetourane.com/
  • ”To maintain a Facebook business page of 5,000 individuals by the end of its third year as a sign of its community and to become profitable in its second year.”

2. Situation Analysis: a structured planning method used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project or in a business venture. These consider all of the obstacles and how to overcome them when achieving a business goal.

  • Strengths are characteristics of the business or project that give it an advantage over others. For example: Customer Service, central location, great visibility.
  • Weaknesses are characteristics that place the team at a disadvantage relative to others. For example: No online presence, limited product selection, minimal advertising.
  • Opportunities are elements that the project could exploit to its advantage. For example: social media, advertising, promotional item demos, loyalty programs.
  • Threats are elements in the environment that could cause trouble for the business or project. For example: restrictive licensing laws, local competitors, downward economy.

3. Marketing Strategy: This is the meat of the operation. You take your intended goal (mission statement) consider your obstacles and opportunities (situation analysis) and create a plan in which to achieve said goal.

  • For example: overcome your lack of advertising by creating a vibrant and exciting facebook profile in order to achieve the goal of accruing 5,000 facebook likes by your third year.

4. Budgets: This is a plan for your allocation of money to meet your objectives without breaking the bank. Make decisions on what will help you achieve your goals by within your budget. What will work most effectively with your long-term goals in mind. Some short term solutions may be cheaper but more costly and time consuming in the long run.

  • For example: coming up with a loyalty program and implementing it absent mindedly as you go can 1.) be time consuming 2.) inefficient and 3.) could cost you money rather than add to your customer base. If you consider your loyalty program for your bakery ahead of time and integrate it with your point of sale system you will save yourself and your customers time, money and energy; managing points and rewards. This would also help you achieve your customer service goals as well.

5. Performance Analysis: Evaluating your results. Were you successful? What could you have done better? What strategies worked best? How could you make something work more efficiently/effectively? Consider this analysis when tackling your next objectives.

 

Marketing plans are flexible and should be suited to fit your unique goals and objectives as a bakery owner. Adjust as needed but be sure to follow your plan to success.

 

Keep reading in the following weeks for some follow-up blog posts on how to specifically market your bakery:

  • social media
  • defining your target market
  • and, search engine optimization tools.

 

 

 

 

 

 

How to start a bakery

The 10 important steps to starting a bakery

Here are the First 5! Stay tuned to get the complete set of steps!

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1.  Every business needs a plan in order to have your goals and methods to reach those goals laid out. Your Business plan is also important in order to gain interest for potential lenders and investors. A business plan should include the following:

  • Expected Expenses
  • Potential Income
  • Marketing Plan
  • Products and Services
  • Long Term Goals

2. Financial Evaluation is an important as it influences where you get your funding from. For those who don’t have the start up capital already lined up you will need to have good credit. With good credit you can finance a business in a number of ways such as small business loan and credit card. You can also apply for grants including local and federal government grants. A large majority of small businesses are funded by networks that are already in place such as family and friends. Any way you can swing it you will need some start up capital for costs such as putting cash down for the store lease.

3. You want to go into your business venture well prepared, so be sure to research as much as possible. From your local community to competitors to case studies and market trends. You want to remain in the know at all time when running a business. so research is very important, not just in the beginning but throughout the life of your company, which if you research and do it right can be a very long time.

4. Deciding what type of bakery you want to open would be the next step. You may go in with one idea, but after doing all the research you original vision may change. You may want to specialize in a specific item such as cakes or the recently popularized cupcakes, or special breads. You could also offer a wide variety of baked goods depending on your size of operation. This decision also weighs on what you are good at, for example if you have a cake decorating niche then maybe your shop should open a high end cake shop.

5. Once you decide this you can focus on location. Location is important, if you can get a location with visibility and foot traffic, this can save a lot in marketing expenses. When it comes to leasing or purchasing you will want the service of a real estate lawyer and a commercial real estate broker. Have the local health department run a pre-inspection before remodeling or installing a kitchen. Be sure to find out what all the rules and regulation are in your city and state. Some may require permits, so again research is necessary so you can plan accordingly.