Why You Should Get in On The Cronut Trend

What is a Cronut?

There seems to be a serious buzz around the newest baked good trend, the Cronut. Just in time for cold weather. Who doesn’t love croissants and donuts. This croissant doughnut hybrid is a creation out of the boutique NYC bakery, Dominique Ansel Bakery. After trademarking their hybrid earlier this year we’ve seen the Cronut sprouting up all over the country from retail chains and quick service restaurants.

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Getting in on the trend while it’s in demand and before the market becomes saturated is a good strategy. We’ve seen similar booms in bakery and dessert trends last sustainably with cupcake shops, frozen yogurt, and cake pops.

Check out ourCronut recipe with pictures here.

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Best Social Media Platform For Your Cupcake Shop

It’s hard to ignore the buzz about social media for small businesses. Small business owners are constantly told how they should Tweet, Instagram, Vine, YouTube, Foursquare,Yelp, Pin, start bakery blogs and Facebook to increase business for their bakery. The problem with this is that no one really tells you where to start. In order to grow your business with social media while still focusing on your bakery takes some business time management and choosing which social media platforms will work best for your business.

Choosing the Best Social Media Site for Your Bakery

There is no perfect social media site for your bakery that will magically generate more leads as soon as you sign-up (despite what some of them might promise.) This means you’ll have to try and see what works best for you. Don’t be overwhelmed! This social media marketing strategy will make finding your social media site manageable while still giving you enough time to run your business.

1.) Choose 2 to 3 social media sites to begin with. Many small business owners start with Facebook because they already have a personal profile so they are well versed with the site. This is a good move. Some other sites that are good for starting your bakery’s social media presence and easy to use are Yelp, Foursquare, Twitter and Instagram.

2.) Set up your business profiles on each of these sites. Make sure to include as much information about your bakery as possible; including: address, phone number, logo, pictures, mission statement, prices, and how you got started.

3.) Set up 30 minutes to an hour of social media time into your work days. This will make sure you stay focused on your business while still growing your online marketing campaigns.

4.) Post or update your social media profiles about once a day. Go ahead and cross-promote your content through your profiles. Instagram and Facebook let you post to Twitter all at once.

5.) Gage what kind of audience you’re building and how these sites are increasing your bakery’s visibility. You can measure your social media growth through the amount of engagement you get as time grows. Give yourself at least 6 months with a platform. Social media takes some time to show direct results to your bottom line. 6 months is a good amount of time to gage progress and see returns coming back for your social media ROI or return on investment.

6.) If one platform doesn’t work, drop it for a while and try another. Have fun with it and try some new sites or strategies. You never know where there might be a hidden niche for your bakery.

Source: blogtyrant.com

How to start a bakery

The 10 important steps to starting a bakery

Here are the First 5! Stay tuned to get the complete set of steps!

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1.  Every business needs a plan in order to have your goals and methods to reach those goals laid out. Your Business plan is also important in order to gain interest for potential lenders and investors. A business plan should include the following:

  • Expected Expenses
  • Potential Income
  • Marketing Plan
  • Products and Services
  • Long Term Goals

2. Financial Evaluation is an important as it influences where you get your funding from. For those who don’t have the start up capital already lined up you will need to have good credit. With good credit you can finance a business in a number of ways such as small business loan and credit card. You can also apply for grants including local and federal government grants. A large majority of small businesses are funded by networks that are already in place such as family and friends. Any way you can swing it you will need some start up capital for costs such as putting cash down for the store lease.

3. You want to go into your business venture well prepared, so be sure to research as much as possible. From your local community to competitors to case studies and market trends. You want to remain in the know at all time when running a business. so research is very important, not just in the beginning but throughout the life of your company, which if you research and do it right can be a very long time.

4. Deciding what type of bakery you want to open would be the next step. You may go in with one idea, but after doing all the research you original vision may change. You may want to specialize in a specific item such as cakes or the recently popularized cupcakes, or special breads. You could also offer a wide variety of baked goods depending on your size of operation. This decision also weighs on what you are good at, for example if you have a cake decorating niche then maybe your shop should open a high end cake shop.

5. Once you decide this you can focus on location. Location is important, if you can get a location with visibility and foot traffic, this can save a lot in marketing expenses. When it comes to leasing or purchasing you will want the service of a real estate lawyer and a commercial real estate broker. Have the local health department run a pre-inspection before remodeling or installing a kitchen. Be sure to find out what all the rules and regulation are in your city and state. Some may require permits, so again research is necessary so you can plan accordingly.