How to Create a Sweet Business with your Bakery



             Creating a Sweet Business with your …




Provide the Right Atmosphere in your Bakery

Determine what demographic you are catering to:


  • If you are in a location with older generation groups then you want to place emphasis on having several tables with very friendly customer service. Also think about design and sounds. For this group you would perhaps to keep a dimlit place with soft music. Retirees will want to come in and stay for some time to read the newspaper, a book or just enjoy their mornings.


  • Now if you are working in a busy area then you want to aim your shop to be more of a stop-and-go kind of place. Customers can stop by to grab a pastry and coffee and leave to continue on with their day. With this atmosphere, you can keep the lighting bright and use light colors in your shop. Music and extra decor is not as important because these customers are coming for the product not the experience.


  • Another option is being by a younger, perhaps college, crowd.  Here you would want to create a relaxing and comfortable atmosphere. People can come in to use the venue as a studying place, or friends will come to hang out or you may even find couples on casual dates. This will require a relaxing setting, wifi and you may want to add some couches or booths.


Whichever atmosphere you create, just remember to adjust it to the primary customers that you are serving. The atmosphere is mainly determined from the location of your bakery or shop.



Keeping your Business on Track


A bakery requires several key elements that will help run smooth operations;


  • inventory control

  • adaptability


  • employee management

  • sales reports


Acquire a POS software to handle all of these responsibilities for your bakery.  Save costs on efficiently using your inventory and knowing when to re-order. Introduce a new item or create a custom order through your point of sale system whenever you need to. Have employees clock in and out to easily track their times and pays. Lastly, analyze your financial reports to improve your business. You can see what items are doing well, at what time are you making the most sales at and what needs change.



Why You Should Get in On The Cronut Trend

What is a Cronut?

There seems to be a serious buzz around the newest baked good trend, the Cronut. Just in time for cold weather. Who doesn’t love croissants and donuts. This croissant doughnut hybrid is a creation out of the boutique NYC bakery, Dominique Ansel Bakery. After trademarking their hybrid earlier this year we’ve seen the Cronut sprouting up all over the country from retail chains and quick service restaurants.


Getting in on the trend while it’s in demand and before the market becomes saturated is a good strategy. We’ve seen similar booms in bakery and dessert trends last sustainably with cupcake shops, frozen yogurt, and cake pops.

Check out ourCronut recipe with pictures here.






Best Social Media Platform For Your Cupcake Shop

It’s hard to ignore the buzz about social media for small businesses. Small business owners are constantly told how they should Tweet, Instagram, Vine, YouTube, Foursquare,Yelp, Pin, start bakery blogs and Facebook to increase business for their bakery. The problem with this is that no one really tells you where to start. In order to grow your business with social media while still focusing on your bakery takes some business time management and choosing which social media platforms will work best for your business.

Choosing the Best Social Media Site for Your Bakery

There is no perfect social media site for your bakery that will magically generate more leads as soon as you sign-up (despite what some of them might promise.) This means you’ll have to try and see what works best for you. Don’t be overwhelmed! This social media marketing strategy will make finding your social media site manageable while still giving you enough time to run your business.

1.) Choose 2 to 3 social media sites to begin with. Many small business owners start with Facebook because they already have a personal profile so they are well versed with the site. This is a good move. Some other sites that are good for starting your bakery’s social media presence and easy to use are Yelp, Foursquare, Twitter and Instagram.

2.) Set up your business profiles on each of these sites. Make sure to include as much information about your bakery as possible; including: address, phone number, logo, pictures, mission statement, prices, and how you got started.

3.) Set up 30 minutes to an hour of social media time into your work days. This will make sure you stay focused on your business while still growing your online marketing campaigns.

4.) Post or update your social media profiles about once a day. Go ahead and cross-promote your content through your profiles. Instagram and Facebook let you post to Twitter all at once.

5.) Gage what kind of audience you’re building and how these sites are increasing your bakery’s visibility. You can measure your social media growth through the amount of engagement you get as time grows. Give yourself at least 6 months with a platform. Social media takes some time to show direct results to your bottom line. 6 months is a good amount of time to gage progress and see returns coming back for your social media ROI or return on investment.

6.) If one platform doesn’t work, drop it for a while and try another. Have fun with it and try some new sites or strategies. You never know where there might be a hidden niche for your bakery.


What Does the FDA’s Gluten Free Label Mean for Bakeries

Earlier this year the FDA passed food legislation that began regulating the foods that manufacturers label as gluten-free. This is a big change to health food stores and gluten-free bakeries across the country but first let’s define what gluten and what gluten-free actually means.

What is gluten?

Gluten is a type of protein largely found in wheats and grains. Gluten has been getting some attention lately due to a rise in celiac disease, a disease that prevents you from being able to process gluten, and recent diet and health trends.


So what does “gluten-free” mean?

The U.S Food and Drug Administration now defines gluten free as the following:

  • A food that naturally does not have gluten such as a bag of raw vegetables or bottled water
  • Does not contain an ingredient that is a whole gluten-containing grain such as wheat, barley, rye, or crossbred hybrids of any of the grains.
  • Does not contain an ingredient that is derived from a gluten-containing grain and has not been processed to remove gluten (wheat flour)
  • May contain an ingredient that is derived from a gluten ingredient but has been processed to remove gluten as long as the food product contains less than 20 parts per million of gluten.
  • And unavoidable gluten in the food due to cross-contact or cross-contamination is less than 20 ppm of gluten. This is widely considered a small enough amount to not be harmful to those with celiac disease.
  • All manufacturers must comply to these standards by August 5th, 2014

This means that you will no longer be able to label food products with the FDA’s gluten-free label unless your product follows these rules.

This is an unverified image of the FDA’s gluten-free label. The official label design has not yet been released.


What it means for your business

This means that gluten free will no longer be loosely regulated and used as simply a way for manufacturers to market their product. Truly gluten-free products will be the only ones that can be certified to protect those that are allergic or intolerant of the ingredient.

This is great information if your health food store carries gluten-free product. You will now be able to confidently sell the FDA certified product to your customers without fear of an allergic reaction.

As a bakery owner if you are looking to be certified as a gluten-free establishment you’ll need to exceed the federal standards. Small business owners that are looking to be certified as gluten-free will look to the Gluten Free Certification Organization for certification and gluten-free listing which goes a step further than federal standards.

GFCO gluten-free label


GFCO Requirements for Bakeries and Restaurants

Tu-lu’s Gluten- Free Bakery out of New York with two more locations in Dallas
  • Once gluten-free application is sent and a price quote is received the GFCO sends an auditor to the establishment to evaluate how the facility shares it’s space, uses and stores it’s ingredients, where ingredients are coming from and what the operations are within the business space.
  • Standards for gluten free baking include: dual-use sections of the kitchen (one for gluten, one without,) thoroughly washed stations, machinery, and equipment along with wiped down surfaces.  According to the GFCO gluten particles can stay floating in the air for up to 24 hours after gluten-containing production which means thorough and strict cleaning measures are observed.
  • Gluten-free testing results must be submitted to the GFCO and all of them must be below 10 ppm.





Cake Pops: What Are They and How Do I Get in on the Trend?

What are cake pops?

Cake pops began as an internet trend when baking blog “Bakerella” would decorate these sweet treats with a different theme weekly. Her blog quickly became an internet sensation. From there these sweet balls of baked cake mixed with frosting, dipped in icing, and then decorated got this baking blogger her own baking book deal, Cake Pops, that landed on the New York Times bestseller list. In the past couple of years we have seen this sweet treat become a trend in bakeries, cupcake shops and cafes. Even Starbucks sells cake pops in their bakery display case.

Why are cake pops popular?

It’s no wonder that these little balls of sweetness gained popularity, much like the gourmet cupcake boom a couple years back, cake pops fulfilled a need that consumers sought out: versatility. Cake pops can be as diverse as the customer likes. From filling, to flavor, to decorations, to theme, cake pops are customizable to the exact need of the customer. This is especially desirable in event planning.

Birthday parties now can feature character heads on a stick with quick eating and clean up. Weddings now have an option as opposed to cakes that can reflect the colors of the event and the couples favorite flavors. Even corporate events and conferences now can utilize cake pops as a delicious favor with the logo emblazoned on the dessert itself. The possibilities to cake pops are endless and even sweeter are already super popular which gives your bake shop an opportunity to capitalize on the trend.

How can I get in on the cake pop trend?

    Your bakery, cafe, or cupcake shop can incorporate cake pops as much or as little as it wants or as budget permits.

  1. Create your recipe. One of the perks of cake pops in a business perspective is that they give you an opportunity to utilize the ugly/unused batches of cake that would otherwise be wasted. Find a consistency of crumbled baked cake and frosting you like and would like to market in your bake shop. Create your recipes using a sturdier frosting so that the cake balls hold together when they go into the freezer

  2. Practice Decorating. The sometimes tricky part of making cake pops is that decorating them can be more time than you care to invest. Get started and come up with a range of what you can do with a cake pop. Remember the options of decorating are endless. So go crazy buying candies and a decorator’s pen and get to practicing. If you have the time this could be one of the funnest parts. Remember, you can also go really simple and decorate with different colors of sprinkles reflecting the flavor inside. Price point these at around $1.50-$2.50

Decide how intricate you want the cake pop side of your business to be. Some shops might opt to create a couple flavors and have them alongside the cookies and cupcakes in the display case. Incorporating the trend in this way is a great way to utilize the leftover cake while still keeping your bakeshop trendy and providing a quick delicious bite to your customers along with their cappuccinos. Something to consider would be incorporating cake pops into your catering menu. Price point research puts more intricate designs from $2.50-$5.00 a pop (depending on order amount and detailed designs.) Consider a cake pop package plan.


Need some cake pop ideas to get started?

  • Back to school time is coming up. Make a good impression with apple cake pops to share on the first day of class. Perfect for teachers!

Halloween is all about the spooky treats!

  • Say it with cake: Be a part of life’s special moments with baby shower cake pops or even pop the question with them. (pun intended)

  • Have a unique item your bakery or cupcake shop is known for? turn it into a pop for an unconventional personal touch.


Happy Baking!