Spice Up Your Dessert Bar to Get Business Going

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                     Sugar and Spice for Business to Run Nice
 
 
 
 
 
 
 
 
 
 
 
Presenting your dessert bar to appeal to customers:

    Dessert bars are showing growing interest from customers.  The newer stores differentiate themselves from a standard bakery by offering a more up-scale and fancier setting.  That is why having a beautiful and designed display is a crucial aspect of all dessert bars.  Whether it is a contemporary and sleek feel or a  comfortable community setting, the store must be planned out and decorated accordingly.  The focus must be on the in-store decorations, dessert decorations, utensils, menu showing and more.  When it comes to appealing to the customers and sales, the display stands out the most so let’s see the ways to set it up nicely and thoughtfully.

Dessert Lounge Trends:

*  syrup  *  flowers  *leaf petals  *  sprinkles  *  small fruits  *  artistic shapes and forms  *  stands/figures  *  layeres

lastly, add beautiful labeling to match the style of your display

 

display appearance samples:

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Another great opportunity is to test new items by displaying them in the front, tempting consumers to pick them up. You can set a two week trial period and then check your pos to see how well they did.  Compare them to your other sales to see a cost benefit analysis to decide if you want to keep them or not. This is a great way to filter your products down to the most popular and liked items, so that you avoid products costs on ones you do not sell.

POS Features for Your Dessert Lounge

Sales and Inventory Tracking

    First off you must track all of your sales and include all of the ingredients and supplies used on your point of sale system. This way you know your inventory and what and when you need to reorder. Next focus on showing off your products in the most appealing way.

Dessert Bar Business Reporting

    If you run your POS system reports, you will be able to tell which cakes or desserts are sold the most and at what times. Focus on placing your most popular treats in the front with a creative, clean and beautiful display. You want to keep up with the modern and beautiful feel that customers expect from dessert venues.

Catering and Pre-Order Management

Offering catering and pre-ordering allows you to better serve your customers and give your bakery business great word of mouth. Adding a catering menu on your point of sale is an easy way to manage large orders, and track what items are being requested for large crowds. This pos feature makes it easy to manage and implement a catering program while giving you the valuable customer data to maximize profits.

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Why You Should Get in On The Cronut Trend

What is a Cronut?

There seems to be a serious buzz around the newest baked good trend, the Cronut. Just in time for cold weather. Who doesn’t love croissants and donuts. This croissant doughnut hybrid is a creation out of the boutique NYC bakery, Dominique Ansel Bakery. After trademarking their hybrid earlier this year we’ve seen the Cronut sprouting up all over the country from retail chains and quick service restaurants.

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Getting in on the trend while it’s in demand and before the market becomes saturated is a good strategy. We’ve seen similar booms in bakery and dessert trends last sustainably with cupcake shops, frozen yogurt, and cake pops.

Check out ourCronut recipe with pictures here.

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How to Market Your Bakery: Doing Your Marketing Research (Part 2 of 10)

Now in this second post we are going to find out how marketing research will help your business. Conducting marketing research is important because it targets your customers specific needs at your location so you can focus your marketing and not waste capital on things that won’t work.

 

First off, lets separate marketing research into two categories. There’s primary research and secondary research. Primary research is research is research that you conduct yourself while secondary is research you gather from another source that has already been done such as on the internet or from a marketing research company. Since secondary research is widely available online cheaply through related industry blogs, google news, and marketing blogs we are going to focus on doing your own primary research that focuses on your bakery location.

 

Conducting primary research for your marketing campaign:

 

There’s a few things you’ll need to utilize this series. I imagine you have all the following, but I’ll just make a little inventory list for you.

 

1. Your Bakery

2. Customers

3. A Point of Sale System

4. Inventory

 

Okay, great now that you’ve got these items all arranged, we can begin the exciting trek of strategizing marketing campaigns.

 

Some examples of research would be: determine your customer average demographic, your nearby competition, and what nearby businesses you may want to partner with or work with.

 

Research methods for these options:

 

What should you research? This park takes a little bit of detective work; how about some examples:

1. Make a questionnaire: Ask a few questions you think your customers might answer that could help your sales.

 

Offer them an incentive to filling it out, for example $5.00 coupon. Give them the questionnaire after they have placed their order. – Congratulations that’s your first campaign, this method builds some loyalty, your customers now have to come back to get their discount.

 

How to:

So then you have a few questions. How do you make a questionnaire? And who wants to print out all that paper and enter in the results later. Fortunately there’s quite a few sites now that help you make questionnaires, track the information and export it out to useable spreadsheets.

 

You could even import some of your info back into your point of sale, depending on your data and it’s capabilities. One site we have used is www.surveymonkey.com You could do a quick google search for survey’s to look at other survey help websites.

 

2. Add a loyalty program: Keep it simple and keep the method simple for it. By keeping track of your customers you can see their habits. If you don’t have a POS System that can handle loyalty, you can try punch cards, or consider getting a POS System, they are invaluable to your operation.

 

3. Your Credit Card Sales act as a loyalty program. Even though you don’t store all of your credit card numbers, you can group the last four digits and the first four, plus the expiration date and potentially the customers name from the card, to make a report that shows a reasonable view of what returning customers are spending on average, items they are buying, how often they buy and maybe what days of the week they come in. This is where a POS System really comes in handy.

 

Going back to the previous post, over time you may obtain research that may contradict parts of your current Bakery Marketing Plan if you have already taken a crack at laying one out. Don’t fret! Just go back and make proper adjustments. Gathering more research will only help you fine tune your analysis and marketing strategy and may even alter your ultimate goal. But, that’s a good thing because you are working with a clearer picture, which means you are better on track for success!

 

 

 

How to Market Your Bakery: Simplifying the Plans and Strategies (Part 1 of 10)

Where do I start in Marketing my Bakery?

In order to increase the success of your shop, some attention needs to be paid to your marketing strategy.This can sometimes be overwhelming and confusing but I’m going to try and break it down and demystify the process for you. A marketing strategy is a process or plan that your business can use to concentrate it’s money and divide it among opportunities to increase sales/ achieve an advantage in the marketplace. What this means is that by taking some time to determine and plan what ways you will be attracting customers to your new cafe, you will see increased returns to your profit margin. Here are a few things to consider when figuring out your marketing strategy:

1. Mission Statement: A mission statement defines the goals and values of your business. This clearly illustrates your ultimate goal, for your customers yes, but mostly for you. Referring back to your mission statement frequently insures a clear and concise direction for your business to constantly be working towards and improving upon itself. In writing terms, a mission statement is like your thesis: make sure it’s clear and all of the following business decisions and practices are reflective of the mission statement. Some examples of strong mission statements are:

  • “We want our customers to enjoy the best beignets around, and most fresh cup of organic coffee possible. We make it our job for our customers to leave our bakery feeling like they had an experience, not just a standard transaction.“ -Cafe Tourane http://www.cafetourane.com/
  • ”To maintain a Facebook business page of 5,000 individuals by the end of its third year as a sign of its community and to become profitable in its second year.”

2. Situation Analysis: a structured planning method used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project or in a business venture. These consider all of the obstacles and how to overcome them when achieving a business goal.

  • Strengths are characteristics of the business or project that give it an advantage over others. For example: Customer Service, central location, great visibility.
  • Weaknesses are characteristics that place the team at a disadvantage relative to others. For example: No online presence, limited product selection, minimal advertising.
  • Opportunities are elements that the project could exploit to its advantage. For example: social media, advertising, promotional item demos, loyalty programs.
  • Threats are elements in the environment that could cause trouble for the business or project. For example: restrictive licensing laws, local competitors, downward economy.

3. Marketing Strategy: This is the meat of the operation. You take your intended goal (mission statement) consider your obstacles and opportunities (situation analysis) and create a plan in which to achieve said goal.

  • For example: overcome your lack of advertising by creating a vibrant and exciting facebook profile in order to achieve the goal of accruing 5,000 facebook likes by your third year.

4. Budgets: This is a plan for your allocation of money to meet your objectives without breaking the bank. Make decisions on what will help you achieve your goals by within your budget. What will work most effectively with your long-term goals in mind. Some short term solutions may be cheaper but more costly and time consuming in the long run.

  • For example: coming up with a loyalty program and implementing it absent mindedly as you go can 1.) be time consuming 2.) inefficient and 3.) could cost you money rather than add to your customer base. If you consider your loyalty program for your bakery ahead of time and integrate it with your point of sale system you will save yourself and your customers time, money and energy; managing points and rewards. This would also help you achieve your customer service goals as well.

5. Performance Analysis: Evaluating your results. Were you successful? What could you have done better? What strategies worked best? How could you make something work more efficiently/effectively? Consider this analysis when tackling your next objectives.

 

Marketing plans are flexible and should be suited to fit your unique goals and objectives as a bakery owner. Adjust as needed but be sure to follow your plan to success.

 

Keep reading in the following weeks for some follow-up blog posts on how to specifically market your bakery:

  • social media
  • defining your target market
  • and, search engine optimization tools.