How to Create a Sweet Business with your Bakery



             Creating a Sweet Business with your …




Provide the Right Atmosphere in your Bakery

Determine what demographic you are catering to:


  • If you are in a location with older generation groups then you want to place emphasis on having several tables with very friendly customer service. Also think about design and sounds. For this group you would perhaps to keep a dimlit place with soft music. Retirees will want to come in and stay for some time to read the newspaper, a book or just enjoy their mornings.


  • Now if you are working in a busy area then you want to aim your shop to be more of a stop-and-go kind of place. Customers can stop by to grab a pastry and coffee and leave to continue on with their day. With this atmosphere, you can keep the lighting bright and use light colors in your shop. Music and extra decor is not as important because these customers are coming for the product not the experience.


  • Another option is being by a younger, perhaps college, crowd.  Here you would want to create a relaxing and comfortable atmosphere. People can come in to use the venue as a studying place, or friends will come to hang out or you may even find couples on casual dates. This will require a relaxing setting, wifi and you may want to add some couches or booths.


Whichever atmosphere you create, just remember to adjust it to the primary customers that you are serving. The atmosphere is mainly determined from the location of your bakery or shop.



Keeping your Business on Track


A bakery requires several key elements that will help run smooth operations;


  • inventory control

  • adaptability


  • employee management

  • sales reports


Acquire a POS software to handle all of these responsibilities for your bakery.  Save costs on efficiently using your inventory and knowing when to re-order. Introduce a new item or create a custom order through your point of sale system whenever you need to. Have employees clock in and out to easily track their times and pays. Lastly, analyze your financial reports to improve your business. You can see what items are doing well, at what time are you making the most sales at and what needs change.



Celebrating Shark Week in Your Cupcake Shop

On the first week of August every year the Discovery Channel rolls out their week long series of television programs and documentaries dedicated to sharks. This week long network event has become a cult phenomenon and is celebrated with shark week inspired viewing parties and events. Have your bakery or cupcake shop join in on the fun by offering some shark week inspired desserts in the case this week.

Decorating ideas:

*Like I said shark week is a cult phenomenon, just searching through the shark week tag on twitter any given night this week you’ll see viewing parties all around the country. Be the premiere bakery in your area offering shark week cupcakes to feed all of the carnivorous fans. Try adding a strawberry jelly center for a shark attack inspired surprise.


*Shark week cookies are the BEST after school surprise


*Shark cake pops are a fun way to act out the thrashing puppet style. Check out this blog post on why to incorporate cake pops into your bakery

*A fun idea for a summer themed wedding that just so happens to fall on shark week:

*Here are some really amazing ideas to get the ideas flowing on your own shark week cake to add to the portfolio. Swedish Fish make great accents for this theme.





How to Make Your Cupcake Business Successful!

Cupcake Business Advice


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There is a reason why they always say, “location, location, location!” It is the element so nice they repeated it thrice. For the cupcake industry things really took off in 2008 and since then the market has become saturated. That is why when it comes to your cupcake store and it’s success, it is important to have an unsaturated location. The other key factor in having a great location for your business is high foot traffic. If this is not possible, it may be wise to move your storefront online.

Having an online cupcake business has proved successful for many small business owners. With this type of business model you can spend less time worrying about the rent and stresses that come along with the property and spend more time focusing on your marketing strategy.

If you are going online it is a good idea to invest in a good website, preferably made by a web designer with SEO experience. You want your site to be clean, efficient and highly searchable. Be sure to have social media icons and accounts as well, especially facebook and Twitter. In fact weather or not you have an online store and actual store front, having a site for online presence and utilizing social media for promotions and increased awareness is a must in today’s world.


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So what else can you do to make sure your cupcake business is a success? When it comes to marketing it is important to remember the 4 P’s; Price, Product, Place and Promotion.

So let’s see, we have touched on Promotion and Place. As for Price it is best to get an idea of what your competitors prices are so you can compete accordingly.

So now let’s talk Product! When it comes to cupcakes the two best ways to differentiate your product is make them taste great and make ‘em fabulous! Decide what kind of cupcakes you want to make and make them your specialty. they could be gourmet, organic, or wedding cupcakes. Use your imagination and try to do something that hasn’t necessarily been done, or isn’t seen everywhere. Then make that your specialty and platform. I have even seen square cupcakes be a hit!


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