Bakeries are great places for people to come to enjoy a treat on their own or to socialize with a group of people. The challenge for most bakeries is to keep business going all day- breakfast, lunch and dinner. By making certain promotions, bakeries can achieve greater customer attendance with specific offers aimed at each time of the day. Let’s take a look at what items customers will be excited to come in for.
Expand your customer base by offering quick to-go options as well as a sophisticated stay in experience. Coffee is an essential for the early mornings so make a promotion for coffee and pastry combo. For the customers that are running a quick schedules, provide a to go disposable cup and a box or bag with their pastry. Also, for the regulars you can make an option for them to use their own mug for coffee. That is a perfect solution for creating loyalty and slightly reducing waste. Have coffee ready quick at hand with enough staff to make this a quick order.
The other customers are the ones that want to take their time and enjoy their morning coffee. The ones that stay in, make sure to provide them with a nice mug and warm it before serving coffee in there to keep it hotter longer. Customers appreciate little details in their experience. Add a design at the top with the foam perhaps. With the pastry, make the presentation clean and elegant. That is a simple and loved breakfast customers will want to have at your bakery.
Brunch is becoming a more and more popular meal among people with disposable income. It is a place to socialize and catch up with friends or family. Aside from your full brunch menu, include a simple special on Sunday. Eggs and mimosa combo is a hit. Whether it is eggs benedict, omelet, or poached eggs, pick a style for your bakery for the lazy sunday brunches. Again, you have many options to choose from- either pick one type of food item like eggs benedict, crepes, or pancakes to offer with a glass of mimosa or you can make a broad offer like “your choice of eggs with a mimosa”. This can also be a once a month special to create buzz about your bakery.
corner bakery does a lunch box combo for customers
Lunch needs extra promotions for your bakery. Most people would not think of a bakery as a lunch place, but it is your responsibility to inform your customers of your lunch options as well as dessert combos. A great lunch promotion is to offer a sandwich with a cookie. This can be a set price for all types of sandwiches where customers can enjoy a fresh and yummy meal with a dessert. Keep your prices lower on the competitive scale so that customers have an easier time coming to your bakery for the meal. Also, allow your customers to choose which kind of bread they would like on their sandwich- that is your key advantage of quality.
Throw in a happy hour for the dessert fanatics to take a break from their work day. Add a Monday through Friday 3 PM to 5 PM special where certain desserts are half off. Keep the promotional items in a separate display so that you do not confuse the customers. When customers pay for their dessert, offer a specialty drink on the side. Since they are already paying half price, they might be more inclined to spend more on a drink to spoil themselves.
When it comes to dinner time, bakeries present the perfect opportunity to attract customers in groups. Create different events like “Fancy Friday” where customers will want to dress up and have a classy evening to celebrate the end of the week. Other ideas are to throw a girls night every Wednesday “Wine Wednesday”. Ladies can get a glass of wine with a purchase of a dessert. Make the display, presentation and execution of the meal sophisticated for customers to appreciate their experience. Just by adding a theme, customers will enjoy talking about it to their friends and know that it is a fun place to get together at. Get creative with your dinner themes.
…How Will You Promote Your Bakery?
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