Grow Your Business This Month with Creative Halloween Treat Ideas

The weeks proceeding any holiday are always among the busiest of the year for bakeries. Whether it’s an influx of catering orders for Halloween parties or customers just coming in looking for a festive lunchtime treat, bakery businesses see an influx of sales come the cooler weather months. Capitalize on this by serving up some of the most creative spooky treats we could find!

Halloween Bat Shaped Cookie

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A bat-shaped Oreo like cookie that will be sure to put all your customers in a spooky mood.

Halloween Witches Hat Cookie

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A traditional s’more molded into a non traditional yet festive treat. Sure to enchant all your customers and appealing decoratively as well.

Halloween Pumpkin Cupcake

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A slightly oversized cupcake with an outer coat of frosting to make it look like a pumpkin. After all not much is more synonymous with Halloween than sweets and a pumpkin.

Halloween Cookie Monster Sandwhiches

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The marshmallow eyes are what sets this spooky dessert apart. Sure to frighten your customers, but guaranteed to taste good enough to keep them running back for more.

Halloween Peanut Butter Eyeballs

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Reese’s have proved that people love chocolate and peanut butter together. These eye-catching concoctions are sure to appeal to your customers sweet tooth’s.

Halloween Truffle Tarantulas

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This spooky take on the truffle will be sure to have your customers scurrying back for more.

Halloween Witches Hats

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This take on the witches hat consists of a shortbread cookie, a Hershey’s kiss, and a frosting bow and looks equally parts festive and delicious.

Halloween Pumpkin Fudge

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Fudge has been a bakery staple for generations. This festive take actually will keep customers coming back all Autumn long for a tasty treat to pair with their pumpkin spice lattes.

Halloween Chocolate Ghost Cakes

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Ghosts are as synonymous with Halloween costumes as chocolate is with Halloween candy so why not combine the two to create a treat that will surely become just as synonymous with Halloween as a whole.

Halloween Jack O Lantern Rice Krispy Treats

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Turn the traditional rice krispy treat into the symbol most associated with Halloween around the globe, the Jack O’ Lantern.

Do you have any ideas for Halloween treats of your own? Leave a comment and share them below.

5 Ways to Make Your Bakery’s Cupcakes Rise Above the Rest

In the bakery industry there is no more popular an item than cupcakes. Cupcakes have been a bakery staple for generations, but with the market loaded with specialty cupcake shops bakers are struggling to make their cupcakes stand out from the rest. Here’s 5 ways to make your bakery’s cupcakes rise above the rest.

Cupcakes

Source: kimberlysnyder.net

 

  1. Never Over-bake

If you over-bake a cupcake, even slightly, there’s no way to save it and it definitely will not be moist on the inside. So bakers should always err towards under-baking cupcakes as a result. Ideally your cupcakes will look slightly sunken when they’re done rather than peaked.

 

  1. Experiment with flavors and colors

Once you have mastered a particular recipe you can begin experimenting with colors and flavors to add a personal signature to your cupcakes. Whether your favorite flavors are pineapple or cheery try incorporating them into both the cupcake and icing. You could also combine flavors to make something truly unique, a pina colada cupcake perhaps. You could even try filling your cupcakes with a unique flavor combination.

 

  1. Flavor Fillings

Fillings aren’t just for donuts anymore. In fact jams, custards, creams, or even an extra helping of icing can be exactly what your cupcake has been lacking. You can use a cupcake corer or a decorating bag and tip to inject even more of the scrumptious stuff into your cupcake.

 

  1. Top Them Off

After all it is not the decoration that makes the cupcake. In spite of looking prettier no one really wants to eat a cupcake that looks like an overdone gingerbread house. Keeping it simple with colorful sprinkles, flowers, bows, chocolate balls, or even a piece of fresh fruit like a strawberry, will fulfill all your cupcakes needs.

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Source: yourcupofcake.com

 

  1. Display Matters

To ensure your cupcakes rise above the rest find creative and unique ways to arrange and display them in your bakery. You may want to stack your cupcakes on a tiered plate or fit them perfectly into a cupcake tree. Here decorations like bows, ribbon, and confetti can be exactly what you need to compliment your edible works of art.

 

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Easy Daily Promotion Ideas for Your Bakery

Bakeries are great places for people to come to enjoy a treat on their own or to socialize with a group of people.  The challenge for most bakeries is to keep business going all day- breakfast, lunch and dinner.  By making certain promotions, bakeries can achieve greater customer attendance with specific offers aimed at each time of the day. Let’s take a look at what items customers will be excited to come in for.

Breakfast

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Expand your customer base by offering quick to-go options as well as a sophisticated stay in experience. Coffee is an essential for the early mornings so make a promotion for coffee and pastry combo. For the customers that are running a quick schedules, provide a to go disposable cup and a box or bag with their pastry. Also, for the regulars you can make an option for them to use their own mug for coffee. That is a perfect solution for creating loyalty and slightly reducing waste.  Have coffee ready quick at hand with enough staff to make this a quick order.

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The other customers are the ones that want to take their time and enjoy their morning coffee. The ones that stay in, make sure to provide them with a nice mug and warm it before serving coffee in there to keep it hotter longer. Customers appreciate little details in their experience. Add a design at the top with the foam perhaps.  With the pastry, make the presentation clean and elegant. That is a simple and loved breakfast customers will want to have at your bakery.

Brunch

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Brunch is becoming a more and more popular meal among people with disposable income. It is a place to socialize and catch up with friends or family. Aside from your full brunch menu, include a simple special on Sunday. Eggs and mimosa combo is a hit. Whether it is eggs benedict, omelet, or poached eggs, pick a style for your bakery for the lazy sunday brunches.  Again, you have many options to choose from- either pick one type of food item like eggs benedict, crepes, or pancakes to offer with a glass of mimosa or you can make a broad offer like “your choice of eggs with a mimosa”. This can also be a once a month special to create buzz about your bakery.

Lunch

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corner bakery does a lunch box combo for customers

Lunch needs extra promotions for your bakery. Most people would not think of a bakery as a lunch place, but it is your responsibility to inform your customers of your lunch options as well as dessert combos. A great lunch promotion is to offer a sandwich with a cookie. This can be a set price for all types of sandwiches where customers can enjoy a fresh and yummy meal with a dessert. Keep your prices lower on the competitive scale so that customers have an easier time coming to your bakery for the meal. Also, allow your customers to choose which kind of bread they would like on their sandwich- that is your key advantage of quality.

 

Happy Hour

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Throw in a happy hour for the dessert fanatics to take a break from their work day.  Add a Monday through Friday 3 PM to 5 PM special where certain desserts are half off.  Keep the promotional items in a separate display so that you do not confuse the customers.  When customers pay for their dessert, offer a specialty drink on the side. Since they are already paying half price, they might be more inclined to spend more on a drink to spoil themselves.

Dinner

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When it comes to dinner time, bakeries present the perfect opportunity to attract customers in groups. Create different events like “Fancy Friday” where customers will want to dress up and have a classy evening to celebrate the end of the week. Other ideas are to throw a girls night every Wednesday “Wine Wednesday”. Ladies can get a glass of wine with a purchase of a dessert. Make the display, presentation and execution of the meal sophisticated for customers to appreciate their experience.  Just by adding a theme, customers will enjoy talking about it to their friends and know that it is a fun place to get together at. Get creative with your dinner themes.

…How Will You Promote Your Bakery?

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Spice Up Your Dessert Bar to Get Business Going

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Presenting your dessert bar to appeal to customers:

    Dessert bars are showing growing interest from customers.  The newer stores differentiate themselves from a standard bakery by offering a more up-scale and fancier setting.  That is why having a beautiful and designed display is a crucial aspect of all dessert bars.  Whether it is a contemporary and sleek feel or a  comfortable community setting, the store must be planned out and decorated accordingly.  The focus must be on the in-store decorations, dessert decorations, utensils, menu showing and more.  When it comes to appealing to the customers and sales, the display stands out the most so let’s see the ways to set it up nicely and thoughtfully.

Dessert Lounge Trends:

*  syrup  *  flowers  *leaf petals  *  sprinkles  *  small fruits  *  artistic shapes and forms  *  stands/figures  *  layeres

lastly, add beautiful labeling to match the style of your display

 

display appearance samples:

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Another great opportunity is to test new items by displaying them in the front, tempting consumers to pick them up. You can set a two week trial period and then check your pos to see how well they did.  Compare them to your other sales to see a cost benefit analysis to decide if you want to keep them or not. This is a great way to filter your products down to the most popular and liked items, so that you avoid products costs on ones you do not sell.

POS Features for Your Dessert Lounge

Sales and Inventory Tracking

    First off you must track all of your sales and include all of the ingredients and supplies used on your point of sale system. This way you know your inventory and what and when you need to reorder. Next focus on showing off your products in the most appealing way.

Dessert Bar Business Reporting

    If you run your POS system reports, you will be able to tell which cakes or desserts are sold the most and at what times. Focus on placing your most popular treats in the front with a creative, clean and beautiful display. You want to keep up with the modern and beautiful feel that customers expect from dessert venues.

Catering and Pre-Order Management

Offering catering and pre-ordering allows you to better serve your customers and give your bakery business great word of mouth. Adding a catering menu on your point of sale is an easy way to manage large orders, and track what items are being requested for large crowds. This pos feature makes it easy to manage and implement a catering program while giving you the valuable customer data to maximize profits.

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How to Turn Your Bakery Goods into Healthy Treats

Why should customers have to sacrifice dessert for healthy snacks? It’s up to you to provide them with both- healthier desserts!

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Gluten-free, vegan, and whole wheat are some adjectives that have been incorporated into more and more bakery offerings than before. In order to capture some of these customers, try out some of these revamping of some classics to cater to the health conscious marketplace or to let some of your customers with gluten or dairy intolerance get in on your sweet treats.

Guilt-Free Bakery Treats

Let’s take a few of the hottest bakery items and see how we can make them healthier

 

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1. Natural Low-Cal Peanut Butter Cookie

Cookies are token bakery offerings.  Good news, these cookies are only 36 calories a piece.

Ingredients:

  • 2 cups peanut butter

  • 2 cups sugar

  • 2 tsp baking soda

  • 2 eggs

– Preheat the oven to 350 degrees and make sure the rack is in the middle of the oven.

– Mix the peanut butter and sugar.

– Add in the eggs and baking soda. Put it in spoonfuls on the cookie sheets. Bake for 8-10 minutes.

 

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2.  Fudgy Pecan Brownies (GLUTEN-FREE)

Brownies are a classic that people of all ages enjoy. Here is a splurge item that has made to be healthier to attract the serious health conscious customers.

  • 6 tablespoons unsalted butter, cut into pieces, plus more for pan

  • 1/3 cup cornstarch (spooned and leveled)

  • 1/4 cup unsweetened cocoa powder

  • 1/2 teaspoon ground cinnamon

  • 1/2 teaspoon fine salt

  • 12 ounces semisweet chocolate chips

  • 3/4 cup sugar

  • 1 teaspoon pure vanilla extract

  • 3 large eggs

  • 1 cup chopped toasted pecans

 

– Preheat oven to 350 degrees and use a lightly buttered 8-inch square baking pan.

– Whisk together cornstarch, cocoa, cinnamon, and salt. In a large microwave-safe bowl, microwave butter and chocolate in 30-second increments, stirring each time, until melted and smooth, about 2 minutes. Stir in sugar and vanilla. Stir in eggs, one at a time, until combined. Add cornstarch mixture and stir vigorously until mixture is smooth and begins to pull away from side of bowl, about 2 minutes. Stir in pecans.

– Pour batter into pan and smooth top. Bake until a toothpick inserted in center comes out with a few moist crumbs attached, about 35 minutes, rotating pan halfway through. Let cool completely in pan on a wire rack. Using paper overhang, lift cake out of pan and cut into 16 squares.

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Blueberry Flax Muffin (Gluten free)

Muffins are in the top for most purchased items in bakery shops. There are so many variations to flavors and sizes. Here is a recipe which includes flax, the superfood with Omega-3 essential fatty acids. Lastly this recipe is also gluten free!!

  • 1 cup almond flour or hazelnut flour

  • 1/2 cup sorghum flour or brown rice flour

  • 1/2 cup potato starch (not potato flour)

  • 1/4 cup flaxseed meal

  • 1 cup light brown sugar

  • 2 teaspoons double acting baking powder

  • 1/2 teaspoon baking soda

  • 1/2 teaspoon xanthan gum

  • 1/2 teaspoon fine sea salt

  • 1 teaspoon ground cinnamon

  • 1/2 cup organic expeller pressed canola oil

  • 3 free-range organic eggs, beaten

  • 1/2 cup non-dairy milk

  • 1 tablespoon good vanilla extract

  • 2 cups organic frozen blueberries, patted dry, but still frozen

 

– Preheat the oven to 350ºF. Line a 12-muffin tin with paper liners

– Whisk together the almond flour, sorghum flour, potato starch, flaxseed meal, brown sugar, baking powder, baking soda, xanthan gum, sea salt, and cinnamon.

– Add in the canola oil, eggs, non-dairy milk, and vanilla and beat to combine. Continue beating for 2 minutes until the batter is smooth, and moist, akin to thick cake batter.

– Stir in the blueberries by hand.

– Bake in the center of the oven for 25 minutes, until domed and golden brown.

– cool on rack and you are ready to go

 

Since these might be new items at your shop, be very aware of any comments or feedback from your customers to see how you are doing.

 

Healthy options to consider adapting: flax seeds, oatmeal mixes, vegan, gluten free and low calories, sugars and grain.

Healthy bakery goods can create a healthy business afterall!

 

Best Bakery POS System

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How to Create a Sweet Business with your Bakery

 
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             Creating a Sweet Business with your …

Bakery

 

 

Provide the Right Atmosphere in your Bakery

Determine what demographic you are catering to:

 

  • If you are in a location with older generation groups then you want to place emphasis on having several tables with very friendly customer service. Also think about design and sounds. For this group you would perhaps to keep a dimlit place with soft music. Retirees will want to come in and stay for some time to read the newspaper, a book or just enjoy their mornings.

 

  • Now if you are working in a busy area then you want to aim your shop to be more of a stop-and-go kind of place. Customers can stop by to grab a pastry and coffee and leave to continue on with their day. With this atmosphere, you can keep the lighting bright and use light colors in your shop. Music and extra decor is not as important because these customers are coming for the product not the experience.

 

  • Another option is being by a younger, perhaps college, crowd.  Here you would want to create a relaxing and comfortable atmosphere. People can come in to use the venue as a studying place, or friends will come to hang out or you may even find couples on casual dates. This will require a relaxing setting, wifi and you may want to add some couches or booths.

 

Whichever atmosphere you create, just remember to adjust it to the primary customers that you are serving. The atmosphere is mainly determined from the location of your bakery or shop.

 

 

Keeping your Business on Track

 

A bakery requires several key elements that will help run smooth operations;

 

  • inventory control

  • adaptability

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  • employee management

  • sales reports

 

Acquire a POS software to handle all of these responsibilities for your bakery.  Save costs on efficiently using your inventory and knowing when to re-order. Introduce a new item or create a custom order through your point of sale system whenever you need to. Have employees clock in and out to easily track their times and pays. Lastly, analyze your financial reports to improve your business. You can see what items are doing well, at what time are you making the most sales at and what needs change.

 

 

Holiday Cupcake Flavors

Jazz up your cupcake shop with these festive desserts this winter.

Chocolate Eggnog

Eggnog is a classic holiday drink that brings warmness to any cupcake case. Frost it with a nutmeg-infused vanilla cream cheese. This recipe does it with bourbon and coffee… YUM!

Cranberry Spice

Cranberries are a beautiful winter fruit and they contrast the sweetness, beautifully. Try it with a Chai cake!

Sticky Toffee Pudding

If you travel across the pond you’ll find Christmas cakes everywhere except they call them pudding. I’m on board if they taste like this!

Rudolph Red Velvet

You can’t beat the crowd appeal of a moist rich red velvet cupcake. Decorating it with Rudolph the Red Nosed Reindeer  is a great class holiday party platter waiting to happen. These from the brown-eyed baker are sure to please.

White Chocolate Peppermint

A candy cane cake with easy decoration. This easy holiday recipe is sure to make your spirits bright!

Christmas Cookie

If your bakery doesn’t specialize in cupcakes these pretty, white sugar cookie inspired cupcakes are simple enough and the perfect treat to leave out for Santa.

Butterbeer

As a Potterhead the holiday season also means Harry Potter marathons. This cupcake is essentially a brown sugar cupcake with cream soda and butter flavors filled with a butterscotch ganache. This is sure to satisfy any bookworm, witch or wizard.


Champagne (New Years)

These pretty little cupcakes are both delicious and toast worthy. Release them as your New Year’s 2014 signature flavor. Use a simple decoration atop the elegant italian buttercream.

Coconut Macaroon

My mom makes a version of these indulgent buttery cakes every Christmas morning. For my family it wouldn’t be Christmas without coconut.

Mini Pies

These little beauties are sure to brighten up any buffet table this holiday season. So pretty and a great opportunity to diversify your bakery.

Why You Should Get in On The Cronut Trend

What is a Cronut?

There seems to be a serious buzz around the newest baked good trend, the Cronut. Just in time for cold weather. Who doesn’t love croissants and donuts. This croissant doughnut hybrid is a creation out of the boutique NYC bakery, Dominique Ansel Bakery. After trademarking their hybrid earlier this year we’ve seen the Cronut sprouting up all over the country from retail chains and quick service restaurants.

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Getting in on the trend while it’s in demand and before the market becomes saturated is a good strategy. We’ve seen similar booms in bakery and dessert trends last sustainably with cupcake shops, frozen yogurt, and cake pops.

Check out ourCronut recipe with pictures here.

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Best Social Media Platform For Your Cupcake Shop

It’s hard to ignore the buzz about social media for small businesses. Small business owners are constantly told how they should Tweet, Instagram, Vine, YouTube, Foursquare,Yelp, Pin, start bakery blogs and Facebook to increase business for their bakery. The problem with this is that no one really tells you where to start. In order to grow your business with social media while still focusing on your bakery takes some business time management and choosing which social media platforms will work best for your business.

Choosing the Best Social Media Site for Your Bakery

There is no perfect social media site for your bakery that will magically generate more leads as soon as you sign-up (despite what some of them might promise.) This means you’ll have to try and see what works best for you. Don’t be overwhelmed! This social media marketing strategy will make finding your social media site manageable while still giving you enough time to run your business.

1.) Choose 2 to 3 social media sites to begin with. Many small business owners start with Facebook because they already have a personal profile so they are well versed with the site. This is a good move. Some other sites that are good for starting your bakery’s social media presence and easy to use are Yelp, Foursquare, Twitter and Instagram.

2.) Set up your business profiles on each of these sites. Make sure to include as much information about your bakery as possible; including: address, phone number, logo, pictures, mission statement, prices, and how you got started.

3.) Set up 30 minutes to an hour of social media time into your work days. This will make sure you stay focused on your business while still growing your online marketing campaigns.

4.) Post or update your social media profiles about once a day. Go ahead and cross-promote your content through your profiles. Instagram and Facebook let you post to Twitter all at once.

5.) Gage what kind of audience you’re building and how these sites are increasing your bakery’s visibility. You can measure your social media growth through the amount of engagement you get as time grows. Give yourself at least 6 months with a platform. Social media takes some time to show direct results to your bottom line. 6 months is a good amount of time to gage progress and see returns coming back for your social media ROI or return on investment.

6.) If one platform doesn’t work, drop it for a while and try another. Have fun with it and try some new sites or strategies. You never know where there might be a hidden niche for your bakery.

Source: blogtyrant.com